Donald has worked in research and marketing for over 25 years, in both agency and client-side roles. He joined Gusto 18 months after launch to set-up the quantitative division and remains head of the department.
As well as responsibility for day to day operations of the business alongside Ian, Donald leads many high profile projects, and has a particular expertise in customer satisfaction, NPD and programmes requiring advanced statistical analysis.
More Gusto People
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Ian Rowlands
Managing Director
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Kevin Crouch
Partner
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Lyn Lyons
Research Director
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Martin Reed
Research Director
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Elli Willis
Associate Director
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Martin Brock
Senior Associate Director
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