Gusto clients

Gusto are a fantastic strategic and insight driven agency and they have worked closely with us over the past year to help analyse our brand, our consumer and our future direction.

They are excellent at getting under the skin of the data and providing clear, relevant and most importantly, actionable insights that we can use to help shape our strategic business decisions.

The account team are outstanding and work proactively with other agency teams to ensure that there is consistency across the interpretation of our brand tracking analysis and how we action it as a business.

Working together with Gusto has been like fitting a jigsaw together; we were able to build and improve what we needed to do and develop our thinking together. As a result, we were able to get insights that plugged our knowledge gaps and provide clarity around the direction we needed to travel.

Gusto are an extension of my Insight and Analytics Team and not just another agency we work with. I have worked with Gusto for a number of years on a wide variety of projects ranging from proposition development to service involving qualitative and quantitative methodologies.

The team has been extremely efficient and they really understand our business, marketplace and the internal audience which is vital in ensuring the research outputs and recommendations are adopted by the business.

Gusto have played a huge part in helping us shape our digital and financial education strategy, using all of the insight they have gleaned from our customers, and other stakeholders, to produce really thoughtful, salient, well rounded and engaging results packs and presentations.

I always receive so much positive feedback about the Gusto Team, due to the high standard of their work and their ability to get the business to engage with our customers, their passion for their work, based on the work they do – and this goes all the way up to Exec level.